A few examples of our campaigns

U Can Cope

Southwick Media Consultancy devised a multi-media strategy to promote U Can Cope – a campaign holding out a message of hope to the emotionally vulnerable. We worked alongside leading mental health organisations and charities to reach out through the compelling stories of people who once felt they had nothing to live for.  We produced a film as a focal point of the campaign, in which moving and inspiring personal experiences were reinforced by interviews with mental health experts.

The campaign was so successful that U Can Cope went from being a little-known initiative to a major force in the mental health sector. It now features on the home pages of more than a hundred websites, including the Samaritans.

The film produced by Southwick Media Consultancy was premiered at the House of Commons when the Government unveiled its Suicide Prevention Strategy for England. It has been endorsed by the World Health Organisation, and the Samaritans asked if they could show it at their national conference. This low-budget, high impact film has also been shown by broadcasters and charities around the world.

  • The U Can Cope campaign film was viewed more than 25,000 times in two months. Our social media campaign for U Can Cope has resulted in a reach of more than 800,000 followers.
  • Our campaign film for U Can Cope can be viewed on the websites of more than 100 organisations working in the field of suicide prevention.
  • The Department of Health played the film at the unveiling of their suicide prevention strategy for England and 1,200 Samaritans volunteers watched it at their annual conference.

Magic Breakfast

Southwick Media Consultancy is proud to continuously work alongside the charity Magic Breakfast to raise awareness of child poverty. This amazing organisation tackles hunger in British primary schools by providing free nutritious food to thousands of children giving them fuel for learning.

To share the story of this work and boost the charity’s profile we targeted mainstream media to secure news-making interviews with national radio and television programmes, including BBC Breakfast, ITV Daybreak and Channel 4 News. Magic Breakfast was also featured in several national newspapers and magazines including The Sunday Mirror, The Guardian, The Observer, The Daily Telegraph and the Evening Standard. We have backed this up with a wider communications strategy. The charity is now the first port of call for many journalists seeking authoritative comment on issues relating to child poverty and malnutrition.

“Really fantastic to have Southwick Media’s expertise, thank you again, we are very grateful.”

Carmel McConnell, Founder Director of Magic Breakfast

Young Masters Art Prize

More than three times as many artists entered the Young Masters Art Prize this year as last, after an innovative and inspiring campaign by Southwick Media Consultancy. This prestigious award recognises the emerging talent of artists who are inspired by the work of Old Masters. We were engaged to increase applications and boost the profile of this admirable not-for-profit initiative. We produced high-quality promotional videos and developed a strategy to raise awareness within the target audience of young artists. This was delivered primarily through social media. By creating a buzz about the award online, applications increased in quality as well as quantity. The prestigious Somerset House art centre was so impressed with our work, they have talked to us about providing videos for a promotional rebranding campaign.

“The 2012 Young Masters Art Prize in London became a worldwide success through Southwick Media’s expert projection; their beautifully made film attracted an astonishing 422 entrants from 59 countries, a result unimagined and undreamed of.”

Godfrey Barker, chairman of the judges, Young Masters Art Prize, art critic for the BBC, art market specialist for Sotheby’s and The London Evening Standard